Direct booking for hotels in Dubai and the UAE
What Dubai and UAE hotels should consider for their direct channel: fees shown up front, local payments, Arabic and more.
Dubai and the wider UAE attract guests from almost every country, and OTAs compete hard for them. A strong direct channel is one of the best ways for a UAE hotel to protect its margin and its guest relationships.
Show every fee up front
UAE hotel prices can include VAT, municipality and tourism fees and service charges, depending on the emirate and property. Guests expect the total from the first page. Configure each fee per property and show it clearly.
Local payments
Tap, Tamara and PayTabs give guests familiar Gulf payment options, alongside Stripe for international cards. Smart routing picks the right gateway for each guest.
Arabic and more
Arabic with right-to-left layout, plus English, Russian and Hindi, covers a large share of UAE guests.
Weekend and event demand
Use minimum stays and closed-to-arrival rules to protect busy weekends and events, and dynamic pricing to respond to demand.
See Dubai hotels and UAE hotels.
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