About us

Two decades of building for the web. A lifetime of learning what hotels need.

We started as a web and creative company in India, built more than 800 websites, tried to build an online travel agency before most hotels had a website, and moved to Dubai in 2012. Everything we learned along the way is in goDirects.

20+years building for the web

800+websites built in our India years

4,000+clients served

11brands in the Hotaler family

Hotels should never have to rent their own guests back from someone else.

That is why we build goDirects.

Our story

Our story, so far.

Every chapter taught us something we still use today.

Before 2005
A web and creative company in India
We start out designing and building websites, web applications and creative work for businesses.
The India years
800+ websites
More than 800 websites designed, built and launched — and a deep understanding of how the web sells.
2006
Our first OTA
We begin building our own online travel agency, TravelMaga. We put the project on hold — but learn how travel distribution really works.
2012
A new home in Dubai
We move to Dubai: web and application development, digital marketing, hosting — and WEENstudio, our professional voice-over studio.
From 2012
Hotels become our focus
We build, host and maintain the websites of Sharjah National Hotels — Oceanic Khorfakkan, Hotel Holiday International, Marbella Resort and the SNH group site.
2015
goDirects begins
Our own hotel booking engine goes live — direct bookings on the hotel's own website.
2022
A new booking engine
We rebuild the booking engine from the ground up — the platform hotels run on today.
Today
One ecosystem
Price Match, events and MICE, the Hotaler marketplace, a free channel manager, AI booking, Hotaler Voice and apartment stays — and 11 brands built by one team.

From the archive

From our archive: TravelMaga.

Long before goDirects, we designed and built our own online travel agency — hotels, holiday packages, vacation rentals, medical tourism and events in one place. We put it on hold, but it taught us how travellers search, compare and book, and why hotels lose so much to intermediaries. That lesson became goDirects.

Our ways

How we work.

Hotels first

Every feature starts with a real hotel's problem — most of them from hotels we have worked with for years.

We run what we build

We host and maintain our own work. When something breaks, we feel it first.

Built to last

Secure payments, encrypted data and every price calculated on the server.

Direct is fair

Guests should get the best price from the hotel itself — not from an intermediary.

AI where it helps

AI assistants, AI phone booking and AI-optimised marketing — used where they earn their place.

Dubai-built, global

Headquartered at ParkLane Tower, Business Bay — serving hotels in many countries.

Client story

Sharjah National Hotels — with us since 2012.

For about fourteen years we have built, hosted and maintained the websites of Sharjah National Hotels. Today the same properties run on our booking engine as one hotel group.

Oceanic Khorfakkan
Hotel Holiday International
Marbella Resort
SNH group website

Your group siteyourgroup.com

Stay with the family.Four hotels. One direct booking.

Dates2 guestsSearch all hotels

Beach Resortfrom ₹16,600

City Hotelfrom ₹10,100

Desert Lodgefrom ₹21,100

Our brands

One family of products for hotels.

Booking, distribution, marketing and voice AI — built by one team in Dubai.

Hotaler hospitality suite

goDirects
godirects.com

Direct booking engine and platform for hotels — rates, offers, events, add-ons, loyalty and payments on your own website.

Live Hotaler
hotaler.com

A direct-only hotel marketplace: guests book at the hotel's own price, with pay at the property, member rates and all-in prices. Also sells holiday packages and things to do.

Live barrates
barrates.com

Channel manager connecting hotels to 50+ OTA and GDS channels, with PMS connectivity and rate and availability sync.

Live Hotaler Voice
voice.hotaler.com

AI phone booking engine for hotels: answers calls around the clock, quotes live availability and sends a secure booking link.

Live

Growth & marketing

Hotaler Digital
digital.hotaler.com

AI-powered digital marketing platform for hotels — Google Ads, Meta and Instagram in one portal.

Live Hotaler Ads
ads.hotaler.com

Social media advertising for hotels, with AI optimisation of bids, keywords and audiences.

Live Hotaler Meta
meta.hotaler.com

Meta (Facebook and Instagram) advertising built for hotels.

Coming soon Hotaler Build
build.hotaler.com

Free website builder for hotels, ready to connect to the goDirects booking engine.

Coming soon

Voice & AI (WEENstudio)

WEENstudio
weenstudio.com

Professional voice-over studio in Dubai since 2012 — IVR, dubbing, commercials and e-learning in 80+ languages, including 11 Arabic dialects.

Live VoxGulf
voxgulf.com

AI-powered cloud phone system for UAE and GCC businesses, with an AI receptionist in Gulf Arabic and English.

Early access WEENstudio Live
studio.weenstudio.com

AI-powered online live studio for voice-over recording.

Coming soon

Investors & partners

Grow with us.

Investors, channel managers, PMS providers, OTAs and agencies — let's talk about what we can build together.

Partner with us

FAQ

About goDirects

Who builds goDirects?

Ween Networks LLC in Dubai — a team that started as a web and creative company in India, built more than 800 websites, and has served more than 4,000 clients.

How long have you been in business?

More than twenty years. We started in India before 2005 and moved to Dubai in 2012.

When did goDirects start?

Our first hotel booking engine went live in 2015. In 2022 we rebuilt it from the ground up, and we have been adding features and technology ever since.

Did you build an OTA before?

Yes. In 2006 we started building our own online travel agency, TravelMaga. We put it on hold, but it shaped how we think about hotel distribution.

Which hotels do you work with?

Among others, Sharjah National Hotels — Oceanic Khorfakkan, Hotel Holiday International and Marbella Resort — whose websites we have built, hosted and maintained since 2012.

Do you also build and host hotel websites?

Yes. Website development, hosting and maintenance is where we started, and we still do it.

What is WEENstudio?

Our professional voice-over studio in Dubai, established in 2012. Its voices are heard across major hotel brands in the Middle East.

Can I invest or partner with you?

Yes. Investors, channel managers, PMS providers, OTAs and other industry partners can register their interest on our Partner with us page.