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Italy

Hotel booking engine for hotels in Italy.

Italy's independent hotels — from Roman palazzos to Tuscan agriturismi and Amalfi cliffside hotels — are among the most OTA-dependent in Europe. Price Match, member rates and experiences sold with the room give guests a reason to book the hotel directly.

Guest marketCurrency · payment
EUREuroStripe
AEDUAE dirhamTap · Stripe · Tamara
SARSaudi RiyalTap · Tamara
INRIndian RupeeRazorpay
SGDSingapore DollarRazorpay · Stripe
USDUS DollarStripe
Prices, taxes and payment set per property
CurrencyEUR · euro
PaymentsStripe
Guest languagesEnglish
Taxes & feesVAT (IVA), Imposta di soggiorno

Set up for Italy.

Priced in EUR

Rates set in euro; international guests see their own currency automatically.

Payments available in Italy

Stripe and pay at property.

Taxes in Italy

VAT (IVA), Imposta di soggiorno — inclusive or on top, set per property.

Guest languages

English.

OTAs guests use

Booking.com, Expedia, Agoda, HRS, VRBO, Airbnb — kept in sync through the channel manager.

Experiences near you

Sell local tours and activities around Rome, Venice, Florence with the room.

Destinations

Hotels we serve in Italy.

RomeVeniceFlorenceMilanAmalfi CoastLake ComoSicilyTuscany
Guests from abroad

Guests visiting Italy see their own currency.

Your rates stay in euro. Guests arriving from other countries see converted prices automatically and can switch currency at any time.

  • Automatic by guest country
  • Currency switcher
  • Charged in EUR
Same room, guest's own currencyDetected by country
AEUnited Arab EmiratesAED 1,049
INIndia₹23,900
GBUnited Kingdom£226
USUnited States$286
SASaudi ArabiaSAR 1,071
SGSingaporeS$370
Guest can switch currency any timeIllustrative
Channels

The OTAs guests in Italy compare.

Booking.com, Expedia, Agoda, HRS, VRBO, Airbnb, Trip.com, Hotels.com, Tripadvisor, Hotelbeds, Google Hotels stay in sync with your own website through the channel manager — and Price Match keeps the direct price the lowest.

  • Booking.com
  • Expedia
  • Agoda
  • HRS
Rates, availability and restrictions in sync

Hotels in Italy

Italy's independent hotels — from Roman palazzos to Tuscan agriturismi and Amalfi cliffside hotels — are among the most OTA-dependent in Europe.

Rome, Florence and Venice are busy most of the year; the coasts and lakes peak from May to September. Many hotels are small, family-run properties where a lower direct price and a personal touch win repeat guests.

Where our hotels are

Hotels using goDirects in Italy range across Rome, Venice, Florence, Milan, Amalfi Coast, Lake Como, Sicily and Tuscany — each with its own rooms, rates, taxes and payment settings.

Winning direct bookings in Italy

Price Match, member rates and experiences sold with the room give guests a reason to book the hotel directly.

Taxes and prices in Italy

Totals are calculated on the server using VAT (IVA), Imposta di soggiorno as set for your property. Rates are in EUR, with converted prices shown to guests from other countries.

Payments in Italy

Available gateways: Stripe. Each payment is routed by the guest's card and country, and pay at property can run alongside.

FAQ

Questions about Hotels in Italy

What should a hotel booking engine in Italy support?

Prices in EUR and the guest's own currency, VAT (IVA), Imposta di soggiorno, Stripe payments, booking in English, and connectivity to Booking.com, Expedia, Agoda.

Can I price my rooms in EUR?

Yes. Rates are set in euro, and guests from other countries see converted prices for guidance.

Which payment options are available in Italy?

Stripe, with smart routing, plus pay at property on the plans you choose.

How are VAT (IVA) and Imposta di soggiorno shown?

They are configured per property and shown inclusive or on top, so the first price a guest sees is the price they pay.

Which OTAs can I connect in Italy?

Booking.com, Expedia, Agoda, HRS, VRBO, Airbnb, Trip.com, Hotels.com, Tripadvisor, Hotelbeds, Google Hotels, through the barrates channel manager.

Can I sell experiences in Rome with the room?

Yes — your own extras and local partner operators' tours, transfers and activities in the same cart.

See goDirects on your own hotel.

A 30-minute walkthrough with your rooms, rates and policies.

Book a demo